Skip to content
Journal
Company· 4 min read

Introducing Shopr

Online shopping has more choice than ever and less clarity than ever. We're building the AI that fixes that, for the people who buy and the companies that sell.

The Shopr Team

Shopr Journal

Think about the last time you bought something meaningful online. A laptop, a stroller, a winter coat. You probably opened a dozen tabs, read reviews you weren't sure you could trust, wondered whether the "sale" price was real, guessed at a size, and still felt a flicker of doubt when you pressed buy.

That's the paradox of modern e-commerce. There has never been more choice, more information or more convenience, and yet buying the right thing has never felt like more work.

Why now

For twenty years, online shopping has been organised around search boxes and filters. You do the searching; the store does the selling. Large language models and multimodal AI change that relationship. For the first time, software can understand what you mean, look at what you see, read what thousands of other people wrote, and act on your behalf.

The question isn't whether AI will change how we shop. It's whose side that AI will be on.

We think the AI that helps you shop should work for you, not for whoever pays for the top slot.

What we're building

Shopr is a family of AI tools that share one intelligence layer: a deep understanding of products, prices, reviews and the people buying them.

  • Pulse tells you when to buy, and spots discounts that aren't real.
  • Verdict reads the reviews for you and flags the fake ones.
  • Lens turns any photo or screenshot into a shopping search.
  • Fit predicts your size in any brand.
  • Stack applies every discount you're entitled to.
  • Agent brings it all together and does the shopping, with your approval.

Both sides of the checkout

The same intelligence that helps a shopper decide can help a business sell honestly and efficiently. So we're also building tools for merchants: Studio for product content, Assist for on-site conversations, Signal for demand and pricing, and Bridge to make stores ready for a world where AI agents do a lot of the browsing.

Better information on both sides makes for fewer returns, fewer regrets and more trust. That's good for everyone.

What's next

Pulse and Verdict are already in private beta. The rest of the lineup rolls out through 2027, and our roadmap is public. If you'd like to be among the first to try them, join the waitlist. We'd love to build this with you.

Want to try what we're writing about?

Free during beta. No spam, unsubscribe anytime.